Pre Order Released 11/06/21
Griff has just been announced as the winner of this years BRITs Rising Star award, she recently made the top 5 in the BBC’s prestigious Sound of 2021 poll (plus tips from the likes of MTV, Amazon Music and more), was hailed by Taylor Swift on social media, and appeared on Disney’s record-breaking Christmas ad campaign with the beautiful ‘Love Is A Compass’.
One Foot In Front Of The Other features 7 incredible tracks, ‘Shade Of Yellow’, ‘Remembering My Dreams’, ‘Earl Grey Tea’, ‘Walk’, ‘One Foot In Front of the Other’ and ‘One Night’, as well as her smash hit ‘Black Hole’.
Current single, ‘Black Hole’ confirms Griff’s arrival amongst the big leagues of British Pop. Born to Chinese and Jamaican parents just out of Watford, she began making music by borrowing her brother’s Logic: teaching herself how to produce songs in secret from her classmates (many of whom only found out what Griff was up to when they heard her on the radio whilst she was doing her A Levels).
Indeed, Griff's is the type of curiosity and creative control that draws no boundaries between making beats, designing your own clothes, or shooting a music video on your iPhone under lockdown. And whilst it's easy to forget, Griff's rawly vulnerable lyrics on tracks like ‘Black Hole’ are a vivid reminder of how vast her potential still is.
Here are acutely observed tracks on those teenage friendship (‘1,000,000 X Better’), mental health ('Say It Again'), your stinging formative breakups ('Forgive Myself') and the importance of family (see viral ballad 'Good Stuff', and it's moving account of Griff’s family fostering kids).
In Griff's hands, all these experiences are turned into something uniformly positive, and make her particular model of bedroom pop feel fitting for a legion of young girls to follow. In a pandemic – or a ‘Black Hole’ – Griff’s future shines startlingly bright.
2021 is shaping up to be a huge year for Griff.