Pre Order Released
Cast your minds back to January 2020... Feels weird right, like a daydream of a life before the so-called new normal hit. For 24-year-old Sigrid it meant being in LA working on the embryonic songs that would make up the hugely-anticipated follow-up to 2019's UK top 5 album, Sucker Punch, a firecracker of a debut that built on her BBC Sound of 2018 win and the top 10 success of the pulsating festivalanthem Strangers. After returning to Norway, and then back to LA for more experiments in pop alchemy in March 2020, the pandemic hit and suddenly America was a day away from closing its borders. Sigrid escaped back to Norway with the genesis of one very special song under her belt, the disco-ball-shaped Mirror, her glorious, stadium-sized comeback single. “It's definitely inspired by disco but also I grew up with bands like Muse and that really hard bass reminds me of them,” she says of the song's ground-shaking intro which, given she was one of 2019's biggest live acts, owning Glastonbury while also headlining her own sold out UK tour and supporting the likes of George Ezra and Maroon 5, will hopefully be heard vibrating out of a huge sound system in a field very soon. “It's a very live version of a pop song. It's heavy. I love that because I need to feel the bass in my chest when I'm singing.”Lyrically Mirror pulls off that very Sigrid trick of zooming in on the personal while keeping it open to interpretation. While its instantly addictive sky-scraping chorus of “I love who I see looking at me in the mirror” can be seen as a statement on body positivity, for Sigrid it was more about internal struggles after a crazy few years of being in the spotlight eversince she announced her arrival with 2017's immaculate Don't Kill My Vibe.